Privacy Policy

Last updated: 20 November 2025

1. Who we are

This website is operated by Funnivation A/S (“Funnivation”, “we”, “us”, “our”).

Funnivation is a global distributor and brand partner within gaming, entertainment electronics, and lifestyle products. With Nordic roots and international reach, we connect leading brands and private labels with key retailers and e-commerce partners across the Nordic region and beyond.

Nordic office (main contact):
Funnivation A/S
Rudolfgårdsvej 8
8260 Viby J
Denmark

Email: contact@funnivation.com

For the purposes of the EU General Data Protection Regulation (“GDPR”) and the UK GDPR, Funnivation A/S is the data controller for personal data collected via this website.

2. Personal data we collect

We only collect personal data that you provide to us or that is necessary to operate, secure and improve this website and our services.

2.1. Contact forms and business inquiries

If you contact us via the contact form, email, or other contact options provided on the site, we may process the following information:

  • Name
  • Business email address
  • Phone number
  • Company name and role
  • Country or region
  • Any other information you choose to include in your message

We use this information to:

  • Respond to your inquiry or request.
  • Arrange meetings or calls (for example, to discuss distribution, licensing or retail concepts).
  • Evaluate potential partnerships or collaboration opportunities.
  • Maintain a record of interactions with retailers, brand owners and other business partners.

2.2. Event and meeting requests

If you contact us in relation to events such as N3 Expo, or request a meeting, we may process:

  • Contact and company details (as above).
  • Information about your role, interests and preferences (e.g. product categories, markets).
  • Logistical preferences such as preferred time, place or format of meetings.

We use this information to manage your participation in events, plan relevant sessions and follow up with you afterwards.

2.3. Website analytics (WP Statistics)

We use WP Statistics, a privacy-focused analytics plugin for WordPress, to understand how visitors use our website and to improve our content, navigation and performance.

WP Statistics is designed to work without cookies and without storing personally identifiable information (PII) by default. Analytics data is generated and stored on our own server rather than sent to third-party analytics providers. This allows us to obtain statistics while respecting user privacy.:contentReference[oaicite:0]{index=0}

Depending on our configuration, the analytics information may include:

  • Shortened or anonymised IP address or other technical identifiers.
  • Browser type and version.
  • Device type and operating system.
  • Pages visited and time spent on pages.
  • Referring website or campaign parameters.

We use this data in aggregated form to understand general usage patterns. We do not use WP Statistics to create profiles of individual visitors or to track you across different websites.

2.4. Server logs and security

Our hosting provider automatically collects and stores certain information in server log files to maintain the security and stability of the website. This may include:

  • IP address (stored for a limited period).
  • Browser type and settings.
  • Date and time of access.
  • Pages and files accessed.
  • Error messages and similar technical information.

This data is used solely for technical monitoring, troubleshooting and IT security (for example, detecting abuse or attempted attacks).

3. Legal bases for processing

We process your personal data on the following legal bases under GDPR / UK GDPR:

  • Legitimate interests (Art. 6(1)(f) GDPR / UK GDPR) – for example:
    • Responding to inquiries and managing business relationships.
    • Planning and following up on events, meetings and partnerships.
    • Operating, securing and improving our website.
  • Performance of a contract or pre-contractual steps (Art. 6(1)(b) GDPR / UK GDPR) – where we process personal data in order to enter into or perform a contract with you or your organisation (for example, a distribution or supply agreement).
  • Compliance with legal obligations (Art. 6(1)(c) GDPR / UK GDPR) – where we are required to retain or disclose certain information under applicable law (for example, accounting or corporate rules).

4. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, or as required by applicable law. As a general guideline:

  • Business inquiries and contact form messages: normally stored for up to 24 months after our last interaction, unless we enter into an ongoing business relationship or need to keep the data longer to establish, exercise or defend legal claims.
  • Event and meeting-related data: kept for as long as necessary to plan, execute and follow up on the relevant event or meeting, and for a reasonable period afterwards for documentation and relationship management.
  • Analytics data (WP Statistics): stored in a form that is aggregated and privacy-friendly, and used only for statistical purposes.
  • Server logs: retained for a limited period appropriate for security and troubleshooting (typically a few weeks or months), unless a longer retention period is required in connection with specific incidents.

5. Who we share your data with

We do not sell your personal data. We may share personal data with:

  • Service providers and business partners who help us operate this website and our business, such as hosting providers and IT support. These parties only process personal data on our instructions and under appropriate confidentiality and security obligations.
  • Funnivation group entities, including Funnivation (HK) Limited and other related companies, where necessary for global coordination, sourcing, logistics, supplier relations or customer support.:contentReference[oaicite:1]{index=1}
  • Professional advisers, such as auditors or legal counsel, where necessary for legitimate business purposes and compliance.
  • Public authorities, regulators or courts, where we are legally required to do so or where disclosure is necessary to establish, exercise or defend legal claims.

6. International transfers

Funnivation operates internationally, including through offices and partners in countries outside the EU/EEA and UK (for example, in Hong Kong). This means that personal data may be accessed or processed in countries that may not have the same level of data protection as your home country.

Where we transfer personal data outside the EU/EEA or the UK, we will ensure that appropriate safeguards are in place, such as:

  • an adequacy decision by the European Commission or UK government; or
  • standard contractual clauses (SCCs) or other contractual protections approved under data protection law.

7. Your rights

Under GDPR and UK GDPR, and subject to conditions and exceptions in the law, you have the following rights in relation to your personal data:

  • Right of access – to obtain confirmation as to whether we process your personal data and to receive a copy of that data.
  • Right to rectification – to have inaccurate or incomplete personal data corrected.
  • Right to erasure – to request deletion of your personal data in certain circumstances.
  • Right to restriction of processing – to request that we limit how we use your personal data in certain situations.
  • Right to object – to object to processing based on our legitimate interests, on grounds relating to your particular situation.
  • Right to data portability – to receive certain personal data you have provided to us in a structured, commonly used and machine-readable format, and to have it transmitted to another controller where technically feasible.

To exercise any of these rights, please contact us at contact@funnivation.com. We may need to verify your identity before responding to your request.

You also have the right to lodge a complaint with your local data protection authority. In Denmark, this is:

Datatilsynet (The Danish Data Protection Agency)
Website: www.datatilsynet.dk

If you are located in another EU/EEA country or in the UK, you may instead contact your local supervisory authority.

8. Children

This website is aimed at adult professionals, such as retailers, brand owners and business partners. It is not directed at children, and we do not knowingly collect personal data from children via this site. If you believe that a child has provided us with personal data, please contact us so that we can take appropriate steps.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example if we introduce new features on the website, change our data practices or if legal requirements evolve. The latest version will always be available on this page.

You can see when this Privacy Policy was last updated by checking the date at the top of the page.

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